:: Markets Served
:: High Tech
:: Professional Services
The technology industry is based on new ideas, creative use of assets, and unique approaches to existing challenges. It’s fast paced and exciting. Marketing high-tech has to be as quick, fresh, and as insightful as the technology itself.
ActiveEdge has a strong track record of marketing in the high-tech sector. We’ve worked with emerging start-up companies to define their identities, develop their first company logos, and create their corporate identification packages.
We’ve consulted on brand strategies with more established businesses to launch new products and software releases to their markets as well as leverage existing company awareness down through their individual brands. We’ve developed strategic marketing plans that revealed a product’s unique differentiation, provided sales teams with the print collateral materials they need to sell, and integrated electronic marketing campaigns for maximum return.
Our video and flash animation work has appeared at several Consumer Electronics Shows where thousands of worldwide show goers congregate to explore technology’s most buzz-worthy gadgets. We’ve created many trade show interactives that have highlighted our client’s products and services as well as our own 2D and 3D graphics and imaging talent.Our own roots in technology run deep. When ActiveEdge first entered the business world, it was in its own right, a high-tech company focusing on web and interactive animations. As the use of technology in marketing to all industries has grown, ActiveEdge has kept pace with the latest techniques and applications that drive the electronic side of marketing. It’s an evolution of both technology and solid marketing concepts, and it sets us apart from other marketing firms.
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