The leisure industry is experiential. Marketing a hospitality, entertainment or travel company is all about capturing the heart of a business in a way that makes the consumer feel comfortable, at ease, and part of something special. It fosters a personal relationship and conveys the pleasure of an outstanding experience to forge relationships, build awareness, and encourage loyalty. Creating ways to engage an audience in a print or online environment takes creativity, insight and inspiration.

ActiveEdge is experienced in helping hospitality and other leisure related companies extend their in-person experience with visual, contextual, and interactive cues. We’ve worked with a regionally known convention center to clarify their service offerings and profit centers in a way that is intuitive and logical and then expressed this new way of presenting the Center with a website that captured their spirit through intuitive architecture and strong visual design. A simple interactive tour extended the visual reach of the site for people wanting to experience more.

We’ve worked with a local hotel to find the right voice that expresses the personality and ambiance of their site. We’ve also helped a start-up, high-profile social event venue in New York City create their swank appeal with a logo design, corporate identification package, print collateral materials, online content development and first ever website. Our creative design set the company’s overall visual tone which reflected the rich textures, lustrous grains and gilded elegance of their facility to capture the essence of their style and sophistication.

Leisure activities are personal, so we help companies express themselves through media to find their personal tone, visual voice and message that resonate with their audience. Then we help them communicate that in a way that meets their business goals.