Manufacturers face constantly changing conditions. Oversees competition, supplier consolidation, and rapidly emerging production technologies create a fiercely competitive marketplace where sustained market share and new business development are critical to survival.

ActiveEdge is experienced in working with manufactures in regional, national, and global environments. We’ve helped industrial manufactures research opportunities and then build marketing strategies to target those opportunities. We’ve developed and executed tactical marketing plans for manufacturers that included traditional print collateral material such as brochures, data sheets, direct mail, advertising, and packaging.

Independently or as part of product launches, we’ve also created trade show and event graphics as small as table top displays for local conferences up to 40’ X 50’ multiple-structure island displays for international audiences.

As our manufacturing clients have moved online, we’ve been their resource for online direct marketing, promotion and tracking. We’ve created e-commerce and secure customer Extranets where authorized access is given to our client’s customers through authenticated user names and passwords. We’ve architected and built manufacturing websites and written the online content to tell the company’s story in a way that is interesting and appropriate.

We’ve developed corporate brand guidelines to bring visual consistency to manufacturers and their offerings, and consulted on brand strategies to maximize name recognition and simplify multi-product offerings. We’ve architected product and product lines under the corporate umbrella for clearer product differentiation and identification.

Our efforts build brand equity through consistency and a strong visual style appropriate to the industry. Our team relies on measurable results to quantify efforts.