Segway Contracts ActiveEdge to Produce Accessory Brochure for its Popular Line of Human Transporters
ActiveEdge once again selected as the agency of choice to support Segway's product marketing

Nashua, NH – ActiveEdge has been tapped by Segway to produce a printed collateral piece to support the marketing of Segway’s Human Transporters. The Manchester based manufacturer of the first self-balancing, personal transportation device, has contracted ActiveEdge to produce an accessory brochure that features after-market accessories specifically designed to fit the Human Transporter, and personalize the Segway experience. “Having successfully worked with Segway on numerous other marketing and creative initiatives, we’re pleased to again be working with them on the design and introduction of their accessory brochure” says Scott M. Wright, Principal and Chief Creative Officer of ActiveEdge.

ActiveEdge will be providing creative strategy for the design of the piece, including planning, photographic direction, graphic design, and production. They will be working closely with Segway management to present content in a visually appealing way that supports the company’s overall brand yet can function as an independent collateral piece. The full four-color, high-gloss brochure will feature a multi-panel layout highlighting products and featuring brief product descriptions and order information.

The main purpose of the brochure will be to help generate awareness and demand for the newly launched accessory line, which currently has limited online availability at www.segway.com. It is anticipated that the brochure will be a multi-purpose piece and will be on display at Segway Retailers and Rental agencies throughout the country, as well as become part of the Welcome Kit that each new owner receives upon the purchase of a Segway Human Transporter.

Distribution of the accessory brochure is slated for mid-September.

About ActiveEdge

As an advertising agency alternative, ActiveEdge creates online and offline, results-oriented marketing programs with powerful impact and exceptional value. For more information on web development, interactive, 3D, print design, branding, corporate identification, or marketing, call 603-889-3925, visit www.activeedge.com or email us at info@activeege.com.