The Rite Bite Launches Updated Website
ActiveEdge redesigns site for improved usability, visual branding and messaging

Columbus , OH – December 30, 2009- Today, The Rite Bite, a Columbus, OH based fitness and nutrition center launched their new website www.theritebite.com. The site was designed and created by ActiveEdge to address three main concerns that The Rite Bite was trying to tackle; a simplified user experience, a revision to their key messages, and to update the visual brand.

Deepak Gursahaney, Co-Founder of ActiveEdge, managed the programming of the project. “We were able to deliver on all of The Rite Bite’s concerns” says Gursahaney. “Both the navigation of the site and how information was organized helped to clarify the company’s core strengths, and implementing a new visual brand that completely changed how the company presents itself to its market.”

Reaction to the new site has been positive as existing Rite Bite members have been visiting the site for class schedule information, nutrition counseling, and to log-on to the online member area.

About ActiveEdge

As an integrated marketing firm, ActiveEdge creates online and offline, results-oriented marketing programs with powerful impact and exceptional value. For more information on web development, interactive, 3D, print design, branding, corporate identification, or marketing, call 603-889-3925, visit www.activeedge.com or email us at info@activeege.com.